Overview

The all-new 2012 Honda Civic represents the ninth generation of one of the company's most popular and globally recognized products. Having earned a reputation for being a fun-to-drive compact that is simultaneously fuel efficient, sporty, stylish and durable, the Honda Civic has become a beloved and relied-upon member of the worldwide transportation family. Cumulatively, the Civic has reached 8.8 million customers in the United States through 2010 since its launch as a 1973 model.

Each generation of Honda Civic has improved with a specific development theme in mind. The 2012 Civic embraces the fundamental concept of a "futuristic and distinctive compact," a direction that introduces new values that reach ahead of present-day needs and elevates the experience that Honda Civic represents. Major strides include improvements to refinement throughout, increased fuel economy on all models, the further addition of interactive technologies for personalization and convenience, along with enhancements to performance, ride and interior packaging.

Civic customers span the entire public spectrum of automotive drivers. They are high school graduates and college students just beginning their adult lives; they are families with young children; they are schoolteachers, soccer parents and professionals, environmentalists and performance enthusiasts; and they are Generation Y, baby boomers and retirees. And they live in Snow Belt states, Sunbelt states, in the Midwest and in Hawaii and Alaska. But regardless of their demographic and psychographic makeup, Honda Civic customers are tied together by one thing - they are young at heart. Because at the end of the day, beyond its myriad attributes (including safety, economy, durability, comfort and style), the Civic is fun to drive.

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